19 March 2010

“I'd like to re-iterate that I really appreciate the combined input from the team at INSIDE STORY in producing an excellent study together in a very challenging time-frame. Many thanks to all of you.”

18 March 2010

“I'm really pleased with the information captured in the report and the clips that were collected. A lot of discussion has been generated by these.”

9 February 2010

“[The researcher], in the couple meetings we have had, has struck me as a very insightful and innovate thinker, who…sees fun in shaking up a stuck market.”

Client Feedback Highlights 2009

23 February 2009
“Just want to re-iterate my mention at the end of the presentation - a big 'thank you' for the exhaustive work that has gone into the [product] and the outputs/insights achieved thus far. The research team would also like to emphasise our appreciation of the 'can do' attitude from you and the entire team at INSIDE STORY - the sheer brains, knowledge and abilities demonstrated by you and your team is invaluable to us.”

22 June 2009

“For the communications optimisation research for [our] ad, we selected INSIDE STORY and the neuroscience based approach which measures brain activity directly. We found the approach enabled us to understand in detail how the ad worked in terms of engagement and branding. We found the approach easy to understand, and as a result, the findings were very helpful and actionable. The learnings gave us a clear direction as to how to best optimise that ad. We feel we produced an outstanding ad and INSIDE STORY’s approach has been an integral part in this process.”

Client Feedback Highlights 2008

28 February 2008
“Great presentation! I was really pleased and all the brand guys have spontaneously told me how pleased they were by it - that you were really good, and able to answer all the questions and that the pictures were a really nice change from the usual words words words we get bombarded with.”

19 May 2008
[A client] mentioned the output from "another" conjoint study was...too much information, too complex, hard to find the insights, too hard to deal with. “Not like INSIDE STORY where your outputs are really clear and easy to understand. Much more usable."

June 2008 Client Feedback Survey

“She demonstrated incredible understanding of the problem and presented potentially sensitive information with great tact…great level of detail…able to answer all their questions in an easy to understand way…attention to detail…great to work with…the highest quality…very high standard."

“In my experience the work IS has done for [our organisation] and others I have represented has always been of the highest quality and I have and will continue to recommend their services to my colleagues and professional contacts."

“It is always a pleasure to work with INSIDE STORY. You have consistently delivered high quality results over numerous projects with us in recent years. Your extremely efficient project organisation and excellent communication mean that I can rely on you to deliverwithout having to monitor progress at our end. I regard this a very valuable attribute.”

“It is always a pleasure to work with INSIDE STORY. You have consistently delivered high quality results over numerous projects with us in recent years. Your extremely efficient project organisation and excellent communication mean that I can rely on you to deliver without having to monitor progress at our end. I regard this a very valuable attribute.”

“[The researcher] was a delight to work with. She demonstrated incredible understanding of the problem and presented potentially sensitive information with great tact.”

25 June 2008

“The introduction of a continuous tracker was a major change for [us] and the fact that the contract has been renewed twice is testimony to how well it has been received by the major stakeholders.

“INSIDE STORY have a strong competency in continuous tracking...they were well up to speed from day one. The project management is exceptional. At all times requests and queries are acknowledged and responded to promptly. The level of service we receive is exceptional.

“INSIDE STORY is a very professional, well managed research company who employs skilled, positive people”

26 June 2008

“We commissioned INSIDE STORY to assist us in the delivery of our new web…project and quickly found that they were the perfect, professional choice for our project requirements. INSIDE STORY gained an excellent understanding of our requirements and worked with us throughout the engagement to ensure we received the desired outcomes for our stakeholders and our initiative.

"I have found INSIDE STORY to not only provide exceptional quality and detailed research and reports, they are excellent at providing our project team with the important consumer and industry insights into our target audience for our website. They also inspire our project team to deliver quality solutions for our target market by involving ‘real’ people in their group research sessions.

“INSIDE STORY’s reports are easy to use, practical and informative pieces of work which clearly outline the research they conducted for our engagement. INSIDE STORY are adaptive to the needs of their clients and on numerous occasions have prioritised and changed their work commitments and style to suit our needs.

“INSIDE STORY regularly exceeded our expectations through their professionalism and ability to deliver the outcomes required for our initiative. INSIDE STORY have excellent project management strategies and methodologies which is welcomed by their clients. They are upfront with all aspects of their methodology and are accommodating to making changes where required to suit their clients. All project related challenges were discussed with our team at the appropriate times and dealt with in a timely fashion. I felt confident with INSIDE STORY’s ability to deliver the work they were engaged to do for our project and they have an exceptional proven track record with our project in meeting all deadlines, and adhering to the budgetary constraints.”

28 July 2008
“Just a quick note to express my thanks to everyone who worked on this project. I think the outputs are great and have met all project objectives. It's been tough at times but glad that it's now over and to top it off, it's a success in my opinion.”

Client Feedback Highlights 2007

27 March 2007

“I have worked with the team at INSIDE STORY for many years across many projects. [They are] a unique team who are not only research experts but confident, credible business consultants and critical thinkers. They engage stakeholders strategically throughout the project, sell ideas for change and have the rare ability to toggle between the “big picture” and important details.”

2 April 2007

"I have maintained a professional relationship with INSIDE STORY through three organisations for whom I have worked as Market Research Manager and Strategic Decision Support roles. My reasons for this are, of course, entirely selfish – IS have always treated me as an 'important client', their management of all the stakeholders in the projects has always been elegant, and their research approach, design, conduct and resultant insights have been consistently well-reasoned and astutely conveyed. In contrast to some other research houses with whom I have work (and subsequently terminated), IS are not a 'market data production line':

• they are collaborative – they introduce robust methodologies but are also adaptive to our needs as a client when framing the initial problem and developing the research structure and analysis;
• they are responsive – I have always felt that they treat my deadline and internal customers as their own;
• importantly, they are respectful and considerate of the respondent (for these people are our current and future customers); and
• they will indulge my occasional “hobby horse” issue, but ultimately if my view disagrees with the market, they’re not afraid to lead me gently back to the truth.

“These attributes have suited me and my objectives in the customer insights roles I have held over the last 6 years, and have contributed real value to the organisations for which I worked. IS will remain 'my agency'.”

11 April 2007

“Market research to me is just a bunch of graphs and words on paper if you don’t have an intrinsic understanding of how it was collected, any limitations and then the possible scenarios and directions the research is indicating. Too often we see marketeers simply accept market research to be gospel and tear off in different directions only to come up empty handed. With INSIDE STORY this does not happen because the value add they deliver is a gentle hand on your shoulder that gives you the deeper understanding of the outcome. Market research is no longer a simple report with INSIDE STORY it becomes a deep understanding...I’m happy to say I have been a student of INSIDE STORY.”

13 April 2007
“We wanted to know how well [our organisation] was meeting its members’ needs, so we contracted INSIDE STORY to undertake a comprehensive study of the views of [our] members and other stakeholders. INSIDE STORY had undertaken a similar study for us in 2001, so we knew that we would receive detailed information that would allow us to review our progress over the five year period.

"[The staff] were very capable and professional in all our dealings with them. They were able to successfully communicate some challenging or thought provoking perspectives for our board to consider as part of our strategic planning process.”

2 May 2007

“All communications with our office were carried out in a business like and professional way which meant we were able to rely on agreed deadlines and procedures. Our Company is extremely delighted with the results.

“The fresh eyes of the INSIDE STORY team came up with some new angles for us to consider based on client feedback. Working through the outcomes has been a very motivating process and we are quite inspired by the advice we have received because the clear recommendations and suggested action points have given us new momentum.

“We are really very pleased with the support we received from INSIDE STORY and are confident we will see a positive impact on our sales over the next few months as a result.”

Client Feedback Highlights 2006

8 February 2006
“Over the years I’ve really admired [the researcher's] ability to pick the winners and losers. [She] is the best qualitative researcher I’ve seen and has a fantastic understanding of what makes people tick.”

8 February 2006
“With her innovative techniques and thoughtful questions, [the researcher] got our diverse team really focused on customer needs and how we can provide and market outstanding customer service.”

17 March 2006
“In my 11 years in market research, I [have] never before seen a study as complex as this one done and delivered on time – which this one was. Congratulations to the team at INSIDE STORY.”

20 March 2006
“If I was running my own business - I'd hire INSIDE STORY to do my market research. I was thoroughly pleased with your speed, flexibility, intellect behind the research design and the willingness...to really get your hands dirty in researching the product. Further, everyone in your office was friendly and accommodating and after working a series of long days that is a really welcome experience.

"The feedback internally has been very positive on the breadth and scope that the research covered as well as the design and implementation…I also think the focus group moderation that you did was excellent…and they were some of the best run groups I've observed.”

9 June 2006
“I just wanted to thank you all for a very good presentation. Whilst unfortunately there was nothing really surprising (such as everyone reading the inserts!!), there was a lot of food for thought & positive outcomes!! We are all happy with the work you have done, and appreciate the hard work you have put into it.”

30 June 2006

“I’ve just had a quick scan of the latest presentation and I wanted to tell you immediately how impressed I am with the contents and the presentation. I look forward to spending more time reviewing the survey results over the next few days and I will be very pleased to share these with our Board at its next meeting.

"It’s clear that you and your colleagues have put a great deal of work and effort into this final report –it’s well presented, easy to read and highly professional. I would be grateful if you would accept my sincere thanks.”

28 September 2006
“This is a beautiful, clear, and concise report!

"Plus we love the fact that people are very motivated, scoring much higher there than expected! Essentially, they're like sponges, ready for us to give them information...thanks, this is a job well done!”

29 November 2006

“Thanks once again to you and the team for your hard work and dedication. It is always a pleasure working with INSIDE STORY.”

4 December 2006

“[We] were very, very happy with your work. We’re also very happy with the usability testing process we followed, and the evidence it has provided to us, and may recommend that the site owners conduct another round of testing in around six months time.”

6 December 2006

“We have just completed our planning for next years Public Affairs for [our company] yesterday and the report was great input. It’s also received quite a bit of interest around our corporate team here.”

15 December 2006

“Great presentation. I enjoyed it even though I'd read all the data a few times before!”

15 December 2006

“Well presented today, and the results are amazing. Such strong support for the value of this sector. What we need to do now is have the study as an ongoing thing, not just a 'dipstick' that occurs every now and then…Note also that my Managing Director is extremely pleased with the results too.”

Client Feedback Highlights 2002 - 2005

10 February 2004
“Bloody fantastic - as usual!”

10 May 2004
“Hi lovely ladies of INSIDE STORY,

I'd like to formally thank you all for making me look good - informed, well versed in the field, able to run tight projects, etc. - even where this would perhaps not actually be the case if I were left to my own devices. I appreciate the extra yards that you and all the IS staff have gone to over our relationship - you're all very good. This has made it easy for me to dismiss other agencies in your favour - no need for favouritism here - you are just better.”

08 October 2004

"The English language seems to rely on metaphors, quips and colourful phrases to capture the rich emotional territory that relates our experience. Using the metaphor technique, INSIDE STORY are able to extract this rich emotional context from consumers, and then relate it to marketing professionals in a stimulating and thought provoking manner. A truly valuable exercise that forces you to re-evaluate your brand positioning and brand relevance."

13 October 2004
“Thanks very much for your always professional help.”

18 July 2003
“Thanks - I must say I am very impressed with your job!”

15 July 2002

“[We] are feeling increasingly comfortable with the data and of course with the progress being made. Tks for your time and for the efforts put into this whole program. We've come a long way from the initial discussions and both the scale and the data is becoming increasingly visible within Telstra management.”