“I have worked with the team at INSIDE STORY for many years across many projects. [They are] a unique team who are not only research experts but confident, credible business consultants and critical thinkers. They engage stakeholders strategically throughout the project, sell ideas for change and have the rare ability to toggle between the “big picture” and important details.”
2 April 2007
"I have maintained a professional relationship with INSIDE STORY through three organisations for whom I have worked as Market Research Manager and Strategic Decision Support roles. My reasons for this are, of course, entirely selfish – IS have always treated me as an 'important client', their management of all the stakeholders in the projects has always been elegant, and their research approach, design, conduct and resultant insights have been consistently well-reasoned and astutely conveyed. In contrast to some other research houses with whom I have work (and subsequently terminated), IS are not a 'market data production line':
- they are collaborative – they introduce robust methodologies but are also adaptive to our needs as a client when framing the initial problem and developing the research structure and analysis;
- they are responsive – I have always felt that they treat my deadline and internal customers as their own;
- importantly, they are respectful and considerate of the respondent (for these people are our current and future customers); and
- they will indulge my occasional “hobby horse” issue, but ultimately if my view disagrees with the market, they’re not afraid to lead me gently back to the truth.
“These attributes have suited me and my objectives in the customer insights roles I have held over the last 6 years, and have contributed real value to the organisations for which I worked. IS will remain 'my agency'.”
11 April 2007
“Market research to me is just a bunch of graphs and words on paper if you don’t have an intrinsic understanding of how it was collected, any limitations and then the possible scenarios and directions the research is indicating. Too often we see marketeers simply accept market research to be gospel and tear off in different directions only to come up empty handed. With INSIDE STORY this does not happen because the value add they deliver is a gentle hand on your shoulder that gives you the deeper understanding of the outcome. Market research is no longer a simple report with INSIDE STORY it becomes a deep understanding...I’m happy to say I have been a student of INSIDE STORY.”
13 April 2007
“We wanted to know how well [our organisation] was meeting its members’ needs, so we contracted INSIDE STORY to undertake a comprehensive study of the views of [our] members and other stakeholders. INSIDE STORY had undertaken a similar study for us in 2001, so we knew that we would receive detailed information that would allow us to review our progress over the five year period.
"[The staff] were very capable and professional in all our dealings with them. They were able to successfully communicate some challenging or thought provoking perspectives for our board to consider as part of our strategic planning process.”
“We wanted to know how well [our organisation] was meeting its members’ needs, so we contracted INSIDE STORY to undertake a comprehensive study of the views of [our] members and other stakeholders. INSIDE STORY had undertaken a similar study for us in 2001, so we knew that we would receive detailed information that would allow us to review our progress over the five year period.
"[The staff] were very capable and professional in all our dealings with them. They were able to successfully communicate some challenging or thought provoking perspectives for our board to consider as part of our strategic planning process.”
2 May 2007
“All communications with our office were carried out in a business like and professional way which meant we were able to rely on agreed deadlines and procedures. Our Company is extremely delighted with the results.
“The fresh eyes of the INSIDE STORY team came up with some new angles for us to consider based on client feedback. Working through the outcomes has been a very motivating process and we are quite inspired by the advice we have received because the clear recommendations and suggested action points have given us new momentum.
“We are really very pleased with the support we received from INSIDE STORY and are confident we will see a positive impact on our sales over the next few months as a result.”
No comments:
Post a Comment