23 February 2009
“Just want to re-iterate my mention at the end of the presentation - a big 'thank you' for the exhaustive work that has gone into the [product] and the outputs/insights achieved thus far. The research team would also like to emphasise our appreciation of the 'can do' attitude from you and the entire team at INSIDE STORY - the sheer brains, knowledge and abilities demonstrated by you and your team is invaluable to us.”
22 June 2009
“For the communications optimisation research for [our] ad, we selected INSIDE STORY and the neuroscience based approach which measures brain activity directly. We found the approach enabled us to understand in detail how the ad worked in terms of engagement and branding. We found the approach easy to understand, and as a result, the findings were very helpful and actionable. The learnings gave us a clear direction as to how to best optimise that ad. We feel we produced an outstanding ad and INSIDE STORY’s approach has been an integral part in this process.”
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