June 2010

"INSIDE STORY developed a unique research program for CS Energy, blending their need for independence and rigour with the unusual circumstances of a company whose business was in the public eye despite being unlisted and not facing a retail market. INSIDE STORY staff were flexible and delivered a tailored research package, not an off the shelf product, yet maintained focused on the integrity of the research rather than offering us the simplest option for them. Mixing objective desktop research with both qualitative and quantitative research with community opinion leaders, INSIDE STORY provided CS Energy with a comprehensive understanding of its relationships with local stakeholders and the broader community. This information, in turn, has influenced the company’s strategic direction and changed its approach to community relations. The research outcomes were practical, easily understood and actionable. I have no hesitation in recommending the INSIDE STORY team."

Phillippa Mowle
Ex Manager, Marketing and Communication
CS Energy