28 September 2010

"Thank you for the invitation to learn more about your neuromarketing research techniques last week.

Understanding the power and role of emotions in our lives has been a bit of an enigma using traditional methodologies. It's been more intuitive than measureable. Neuro techniques offer a method to better observe the invisible and non-rational world that drives our instincts and much of our behavior from our limbic system.

Hopefully, one day soon I will be in a position to commission you to undertake further projects into this field in order to understand what best triggers the desired emotional and behavioral responses.

Thanks again, Chris"

Chris Middleton, Client and former Global Lead on Arnold Worldwide. Jack Daniel’s.

28 September 2010

"Just wanted to say a massive THANK YOU for all your help with the project research. I know it was an extremely hectic few weeks with very tight timings but I appreciate all your hard work to complete this within timeframe. And, we got some valuable output!!

Thanks again."

10 September 2010

"I just wanted to thank you and the team at INSIDE STORY for a very insightful de-brief of the new brand positioning direction.

I wanted to provide you with the feedback that it was an excellent response to the brief. I know that you have worked very hard (long hours) to turn this around in our challenging time-frame. A big thanks to you all. It has provided some great clarity on our direction.

I'm delighted that we had this opportunity to influence the outcome..."