"Thank you for the invitation to learn more about your neuromarketing research techniques last week.
Understanding the power and role of emotions in our lives has been a bit of an enigma using traditional methodologies. It's been more intuitive than measureable. Neuro techniques offer a method to better observe the invisible and non-rational world that drives our instincts and much of our behavior from our limbic system.
Hopefully, one day soon I will be in a position to commission you to undertake further projects into this field in order to understand what best triggers the desired emotional and behavioral responses.
Thanks again, Chris"
Chris Middleton, Client and former Global Lead on Arnold Worldwide. Jack Daniel’s.
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